About PURECANE
Our Story
PURECANE was born from a simple belief: real refreshment should come from nature. In a world full of carbonated and preservative-loaded drinks, we wanted to bring back something honest— fresh sugarcane juice that feels clean, light, and truly satisfying.
From farm-level sourcing to hygienic extraction and consistent taste, every step is built around one promise: purity you can trust. We work closely with the sugarcane ecosystem to deliver a product that’s premium, reliable, and scalable.
Today, PURECANE is building a modern juice brand with strong supply strength—designed for daily consumption, consumer love, and long-term growth.
Vision
To make sugarcane juice India’s most trusted natural beverage—an everyday alternative to carbonated and preservative-laden soft drinks.
Mission
To deliver fresh, hygienic, and consistent sugarcane-based beverages with a supply chain that supports farmers, wins consumer trust, and scales across India.
What We Stand For
Purity: Honest ingredients, no shortcuts.
Freshness: Taste that feels “just extracted”.
Consistency: Same premium experience, every time.
Scale with trust: Strong procurement & operations built to expand.
Have a question or partnership inquiry? Write to support@purecane.in.
Leadership
Abhinav Mishra
CEO
On a mission to make sugarcane juice India’s most trusted natural alternative to carbonated and preservative-laden soft drinks—bringing back purity, freshness, and honesty to everyday beverages.
A 5× entrepreneur with successful D2C and B2B ventures, Abhinav combines deep execution strength in operations, supply chain, and team leadership to build scalable, consumer-first brands.
Mr. Sanjay Ghare
Managing Director
A founding pillar of Purecane and a veteran of India’s sugarcane supply ecosystem, with 25+ years of leadership in sugarcane sourcing and operations.
Brings deep industry trust, strong farm-level relationships, and expertise in procurement, logistics, and cost optimization—ensuring Purecane’s supply strength and scalability.